Dixon Rand pays homage to Smokey with seasonal thematic releases. Fall 2018 includes collectible shirts and patches with a nod to US National Parks in the Southwest. 

A symbol of the preservation of Nature and the danger of Fire in an uncontrolled wilderness, Smokey Bear is a true American icon. Created after a rescued bear cub discovered during a sweeping forest firs in New Mexico in the 50s, Smokey is an enduring symbol of kindness and wildfire prevention.