Dixon Rand creates seasonal capsules with a nod to Smokey Bear, the endearing symbol of Wildfire Prevention adopted by the US Forest Service in the 1940s. As one of the longest running US public service advertising campaigns, Smokey has stood the test of time as a much loved icon of Fire Prevention and Education.


Dixon Rand donates 5% of all proceeds generated by sales of Smokey the Bear products to the Theodore Roosevelt Conservation Partnership, http://www.trcp.org or TRCP, a non-profit 501 coalition of conservation organizations, grassroots partners and outdoor related businesses. The main goal is increased federal funding for conservation while preserving access for hunters and fishers.