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A chance introduction in 2020 led to an interesting ongoing partnership between Dixon Rand and our influencer friend, Denim & Whiskey. The engaging conversations we had regarding a common mindset held with our fan bases and what makes both of our efforts very similar also caused us to explore new opportunities. The Accidental Cool Guy is the result of a brand/influencer partnership evolution as we enter a New Year filled with many possibilities. We're looking forward to sharing more in the next few months; there's nothing accidental about that.